WOW GOLD players have two qualifiers for this year.
We do feel like the arena games are a game within the game, a meta-game of WoW. We don't necessarily want people to feel like WoW is no longer a game to them. Also, within that, it kind of makes sense to structure the tournaments in a way we're doing. They're not something we can run all the time, so we've broken them into this seasonal concept, allowing us to pace how often we have them, and to make sure that they're as well-supported as we can support them.Have you worked out how often that you'll be running these arena tournaments?Joong Kim, eSports Manager: WOW GOLD players have two qualifiers for this year. The online portion of the tournaments will last until July. We're looking at this, and seeing how well it runs, so we can evaluate where we go with it for next year.Is there any specific metric for success that you're looking at for how you'll end up pushing arena tournaments in the future?Joong Kim: Participation is a big thing. Everyone seems to be having a really good time, and that's a very positive indicator for success.Tom Chilton: I don't think we have any particular kind of number of players that we're trying to achieve. It's more that we have this goal that we want WoW to have Sports representation. There seems to be a demand for it. When Joong and the tournaments team talk to different companies that are interested in broadcasting, they're very interested in WoW, as far as eSports goes.
